There seems a current buzz within a lot of professional blogs I have been reading like Site Reference and others that the Google’s Adsense concept is dying. My opinion would probably be … yes and no. Yes, in the fact that it is probably dying within low traffic websites. How would I quantify a low traffic website? Well, if I take my blog as a low traffic benchmark and doing the calculations …

• I average 1800 or so visitors per week – making that approximately 7200 unique hits per month (assuming my traffic remains constant).
• When I did put up Google’s Adsense, my click-through rate earned me a meager $1.17 for a months worth of advertising.
• That means that to earn a relatively small amount of $50 per month with Google’s Adsense, my blog would have to generate a traffic of 210,526 unique hits.

That is virtually impossible (i.e. to average 30 times the amount of traffic I am having now). I seriously even doubt that I would ever reach that amount of hits per month during my blog’s lifetime. On the other hand, a very high traffic blog/company site with probably a million or more hits per day with multiple pages and multiple sites could probably earn a nice sum of money. I just don’t have that kind of infrastructure.

Comparing it to sites like Pay per Post, the criteria changes as click-throughs aren’t that important anymore. Companies like Pay Per Post allow you to make money by promoting a particular product within particular post in your blog – so in essence, you are getting paid for every post you write. Pretty good concept, as the more you write, the more you’ll earn. With the average range of money paid per post being between $2.50 and $35… you don’t need to be a math wiz to figure out that it can add up real fast in making a decent side income. I like the fact that you have to write on your blog anyway, so why not get paid doing it!

So where would you fit in? … it depends on your blog traffic, how much you probably want to earn, how much you want to write and what blog real estate space you are willing to give up for the Adsense advertisements or/and the Pay per Post concept.